How to write a refund email
Every business dealing with customers and clients will need to offer a refund at some point. However, get the refund process wrong, and you could destroy your reputation says retail giant Shopify.
You could also ruin your chances of future sales and success. TLDR: How you deal with refunds reflects how you run your business.
So, what's the solution? First, you should send a refund to the customer's account immediately. You should provide this alongside an email explaining what you're doing and when.
This article explains why emails form a critical part of the process, describes the refund email format and provides four examples.
If you still need to learn how to create an excellent refund email by the end, we'll give you your money back.
P.S. Remember to give Flowrite a try, if those refund emails are getting the best of you. Flowrite is an email assistant, that uses AI to complete your emails in no time, something like this:
Why refund emails are a critical part of the process
If someone asks for their money back, you must respond. But before you do, you'll need to ensure that customers are entitled to a refund. For example, they may have ordered the wrong product or no longer need your service.
If your customer asks for a refund, it's a good idea to ask them the reasons why. You can use this feedback to help improve your customer proposition.
The first lesson is to deal with issues promptly to avoid further negative sentiment. Then, acknowledge they've requested a return and begin the process.
If your customer is due a refund, you (or a finance colleague) will need to provide the cash back to their account (or another payment method). Refund emails keep them up-to-date throughout the process.
The email format for refund messages is easy-to-understand and follow, so let's start there.
Refund email format
Sending a refund email follows a simple format. You start with a clear subject line, go into details in the email body, and provide a sign-off (which includes all information a customer might need).
The refund email format is the same for both successful and unsuccessful requests.
Here's a step-by-step breakdown of the refund email format:
1. Refund email subject line
Always refer to the purchase, product, or service that is being refunded in the subject line. Make it as simple as possible.
- (Order number) refund request
- (Product name) Refund request
- We have processed your refund for order (number)
- Refund for (service/product/code)
- Update on your refund request for (service/product/code)
2. Refund email body
It's always a good idea to express regret someone has asked for a refund. If necessary, you should apologize for any inconvenience or trouble caused.
- We're sorry to hear that you've requested a refund.
- Sorry that you're unhappy with our service.
- I'm disappointed to learn of your issues with our service. We didn't achieve our high standards on this occasion, and I would like to apologize.
If you want, you can appeal to the customer that you can fix problems. Some businesses offer customers a discount to continue the service or to keep a damaged product. It's worth trying!
- We understand that you're unhappy with the service you've received. We've made some changes and can offer you an XX% discount to stay with us. Are you interested?
- I understand you're disappointed with the damage to the product. Are you willing to keep it if we offer you a discount of $XX?
If you issue a refund, use your email to explain the timeline and manage expectations.
- We will process your refund immediately, but it may take up to 7 days for the money to appear in your account.
3. How to end a refund email
Even if your customer has requested a refund, always end every message on a good note. The way you deal with refunds reflects how you manage your business.
It's also essential to ask for feedback on why a customer has requested a refund. Be sure to provide feedback and insights to individuals and teams!
4 refund email examples
Now we can show you how to create efficient and effective refund emails. As you'll see in our 4 refund email examples, there's no need to go into massive amounts of detail. Instead, our advice is to stick to the basics and use your messages to build a better relationship.
1. Refund request email response sample
This email refund request response uses all the advice above to craft a template you can use and adapt as required.
You should send this refund response as early as possible to acknowledge receipt of the request and set out the next steps. You may have some questions or need clarification, so fill in the bullet points before sending.
2. Refund email to customer sample
If you or a manager has approved the refund request, you should let the customer or client know. This standard email to a customer about a refund sets out the process.
3. Refund confirmation email sample
Refund requests are all about the money, so this final part of the process sets out when the customer can expect a refund and where it will go.
4. Decline refund email sample
Some companies operate a no-refund policy. Others have strict terms and conditions.
In both cases, customers may be denied a refund. They may be disappointed by this (or, in some cases, get angry!), so choose your words carefully.
Always remember to focus on your future relationship as we've done in this decline a refund email sample.
Final words on refund emails
Refund emails are tough to write, as you're dealing with people's feelings and finances. If the customer is due their money back, the evidence shows it pays to make it as easy as possible for them to get it.
Our refund email samples and expert advice should help you write effective emails. We guarantee it – or your money back! (The cheque is in the post, trust us!)
When dealing with repetive emails, like refund,
Supercharge your communication with Flowrite
Write emails and messages faster across Google Chrome.
Share this article