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Feb 15, 2022


How to write an email pitch with 11 samples

In this guide on how to write a pitch email, we describe the pitch email meaning. Then, we provide some practical examples of how to start a pitch email, pitch email subject line, and pitch email examples.

Blog writer

Lawrie Jones


Blog writer

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Table of contents

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Wondering how to write a pitch email? In this guide on best email pitches, we cover the meaning of pitch emails, pitch email subject lines, pitch email follow-ups, and pitch email examples and pitch email templates.

Are you having problems pitching your product, service, or solution to new clients? A well-written pitch email will provide an effective strategy to engage with new clients, customers, and collaborators. 

Creating the perfect pitch email is challenging. Your email pitch must package up your proposition quickly, or your audience will click off. But you can't rely on templates. The best email pitches are personalized, passionate, and quick to get to the point. 

In this guide on how to write a pitch email, we describe the pitch email meaning. Then, we provide some practical examples of how to start a pitch email and pitch email subject lines. Finally, we'll also cover pitch email examples and introduce you to Flowrite's pitch email template to help you nail your email pitches like this:

What is a pitch email?

Don't think you've ever received a pitch email? You probably get at least 10 a day if you are a decision-maker in any business.

A pitch email is a collective term for any sort of cold email you receive from someone proposing something to you. 

It could be someone trying to sell you a product or service. It could be someone asking for work experience or inquiring about a job. For example, it could be someone pitching for a business or asking you to invest in theirs.

Pitch emails aren't about promotion, but about problem-solving says marketing expert Jason Zook. "One of the early mistakes I made was sending the same email to a bunch of people (cold). Those emails weren't personalized, were strictly copied and pasted, and ended up being ineffective," he warns.

The answer? Pitch emails aren't just about listing the specifics of your product or service; it's about digging deeper to create an emotional connection, argue experts.

A successful pitch email is personalized and professional, identifying the pain points you can solve.

Before we go on, we should explain that we're not describing how you write an elevator pitch in this guide. That's up to you. Instead, we provide a helpful guide that explains how you use that pitch and take the next step in engaging an audience.

How to write an email pitch

Writing pitch emails, particularly 'cold emails' (to people you've never met), is challenging, says  Tucker Max in the Harvard Business Review. They're hard for two reasons: "You have no relationship with your audience yet, and you lack non-verbal feedback, so you can't modify your approach in real-time," Tucker says.

So, how do you write a pitch email? According to Tucker, the best pitch emails are five things:

1. Be tailored to each recipient

2. Validate yourself – explain why you, and your proposal, matter

3. Focus on pain, providing something your audience wants

4. Make messages short and actionable

5. Expresses gratitude for their time and consideration

These five core aspects provide a framework for a compelling pitch email, helping you engage more effectively with customers, clients, stakeholders, and leaders.

Writing a professional pitch email is simple if you follow the rules and use appropriate email etiquette. You need to:

• Understand and use the correct email format

• Keep things simple, and focus on essential information

• Be professional and polite in your messages

• Remember always to ask and never demand 

• Set expectations for a response and a follow-up

Let's explore these best practices in greater detail.

Pitch email format

The pitch email format is the same as any standard professional email and includes:

• Subject line

• Greeting

• Body Copy

• Sign-off

• Signature

We've created a series of guides to help you on how to write a professional email, so if you need to brush up on the basics,  start there.

How to start a pitch email

Pitch emails are slightly different from a standard professional message and can include a whole range of varying email greetings. 

Traditionally, when writing a professional email, you would use Dear << person's name>>. For some pitch emails, we'd still recommend that, including:

• Pitching for a job

• Pitching for a guest post

• Pitching to a journalist

• Pitching for investment

• Pitching a new business idea

However, you can be more creative when working on a customer-facing outbound marketing campaign. You can use a job title, first name, or some of the following:

• Hi

• Hi there

• Hello

• Allow me to introduce myself

In some cases, you may not even want to engage the person; instead, provide a more generalized greeting:

• We've never met, but…

• I hope you're doing well

• I want to ask your advice on…

• You probably get hundreds of these emails, but…

When pitching, you should always look for new and effective ways to engage an audience. The trick is to find a greeting that grabs attention but doesn't cause offense. If you need more help with how to start an email, we recommend that you read our blog post on the topic.

How to end a pitch email

In formal messages, the decision on how to end an email is related to how you started it. For example, if you know and have used a person's name, you'd use "yours sincerely". If you didn't, you'd use "yours faithfully".

That principle still applies if you're sending the type of formal emails outlined above. 

However, email sign-offs can be personalized, functional, and in some cases, even funny (as long as it works).

Examples of less formal sign-offs include:

• Look forward to hearing from you

• Hope to catch up soon

• Contact me if you need more information

• Let me know if I can help

• Hope you're having a great day

Email pitch subject lines

Email pitch subject lines are the first thing that your audience will see, and if it doesn't resonate; the only thing they'll see. 

The best subject lines focus on generating the interest and enthusiasm needed to encourage them to open it. 

A Polish team of writers has developed seven points for writing a great subject line that we really like:

1. Keep it short

2. Don't impress with style

3. Beware of spam filters

4. Mention a connection to what's inside your email

5. Personalize subject lines

6. Use "PR" or "Press release" in your subject line (or not?)

7. Mention multimedia elements

Use these seven points as a guide to writing better pitch email subject lines, and check out our examples below.

Email pitch subject line examples

There are loads of different ways to create email subject lines. Using the principles outlined above, some successful email pitch line strategies include:

• Tackling pain points ¬– "Are you getting the best deal on your XXX?"

• Personalize it – "David, can we save you money?"

• Saving money – "We can save you 50% on your call costs. Interested?"

• Creating urgency – "Last day to access our exclusive discount!"

• Offer value – "I help you reach you smash your sales target"

Pitch email examples

In this selection of the best email pitch examples, we tackle 10 email pitches you might find yourself sending. These pitch email examples are a great place to start, but personalization is critical to creating the best pitch emails, so use these as a starting point and guidance.

1. Sales pitch email examples

Sales pitches (and follow-ups) are among the hardest emails to write, with click-through rates often in single figures. This sales pitch email example focuses on a pain point and provides a solution. See how it works below.

Subject line: Are you getting the best deal on your software?
Hi (Name),

Are you getting the best deal on your software?

If you haven't reviewed your agreements for a while, then we can guarantee you're not. The good news? It's simple to upgrade and save money, and here's how…

(Insert sales pitch)

Sure, you could stick with your old software, but are you happy to lose money every day? Thought not. 

Let's book a call today and get things started.

Yours sincerely,

Lawrance David

2. Photography pitch email

As a photographer, pitching your work is essential to finding opportunities to showcase your style. This photography pitch email template includes information on you but an appreciation for the publication and the person likely to book you.

Subject line: Experienced freelance photographer available
Dear (Name),

I'm an experienced freelance photographer, and I'm getting in touch to see if you're searching for new photographers?

I've been a professional photographer for over 10 years and have an unmistakable style and robust portfolio. I love your publication and artistic style and am confident I could work well with you.

(Insert photography pitch)

Want to see more work or chat about opportunities? You can contact me any time on the phone or through email. I'm always excited to talk about my work or potential assignments.

Thanks for your time.

Yours sincerely,

Kim Smith

3. Email pitch to a journalist

Pitching a story to a journalist is a great way to get your business or brand exposure. Still, you'll be competing with hundreds of others for their attention, so it'll need to be well-written and compelling.

A media pitch email, or PR pitch email, contains enough information for the journalist to get a taste of the story. This email pitch to journalist example must be personalized for your own stories.

Subject line: Story idea – 50% of people don't know how to change a plug
Hi (Name),

Do you know that 50% of people don't know how to change a plug? We've surveyed hundreds of people and found out how little people know about DIY. But that's not all.

(Insert pitch to journalist)

We think your readers would love to know the stats part of a broader story.

Please contact me if you'd like to know more about our survey for a story. We're happy to provide everything you need, including an interview, quote, and access to all the data.

We look forward to hearing from you.

Eliyah Townsend

4. Business pitch email sample

We've written a detailed guide on how to write business emails, but in this business pitch email, we're pushing the benefits of our product. 

Subject line: 3 reasons why our software is superior
Dear (Name),

You've used the rest of the software solutions on the market; now get ready to use the best. 

Here are 3 reasons why our software smashes the competition.

(Insert business pitch)

These 3 reasons alone should convince you that you need to change, but there's much more to our solution.

(Insert business pitch)

Email me back, and let's find a time to chat about the benefits of our software and explore together how to save money.

I'm waiting for your call.

Leonard Hill

5. Investor pitch email

An email pitch to investors can be an effective way to generate the capital you need to expand. But, of course, you're not going to secure a significant investment with an email, but it can start the process. So here's how with our investor pitch email example.

Subject line: (Company name) funding round
Dear (Name),

I'm contacting you from (Company name). We're an (insert industry) start-up searching for investment. We're already turning a profit, but the new investment can take our growth to the next level.

(Insert investor pitch)

Are you interested in learning more? My partners and I would love to meet with you to present our proposal to you.

(Insert business pitch)

Please review the attached pich deck and contact me if you want to arrange an initial call. We're excited about the potential for our business and hope that you are too.

Yours sincerely,

Jonah Newman

6. Influencer pitch email

Influencers, like journalists, play an essential role in modern product promotion and sales. In this collaboration pitch email, we provide a value-based approach. Check out our influencer outreach email example below.

Subject line: Brand partnership with (Company name)
Hi (Name),

We're massive fans of your social channels and love the way your curated content engages and inspires your audience. As a brand, your passions are ours, which is why we wanted to propose a partnership.

Here's how it could work…

(Insert influencer pitch)

If you're interested, get in touch, and we can chat about our partnership, including payment terms.

Speak soon,

David Lauren

7. Product pitch email example

A product pitch email is a valuable promotional mechanism in your marketing strategy to get your product out to a broader audience. You want to include information on the product attributes but focus more on the problems it solves for your potential customer.

Subject line: We've updated our products! (you'll love them)
Hi (Name),

We've been working together for years, and I wanted to share some news with you before we update the market. So we've updated our entire product range, and you're going to love them!

These products have been improved in line with customer feedback. Improvements include: 

(Insert product pitch)

Our new products include:

(Insert products)

I'd love the chance to chat about our new products. Shall we arrange a meeting to talk you through our latest products, prices, and how you can get your hands on some samples?

Thank you,

Ralp Hanson

8. Brand pitch email template

Partnering with a brand can help propel your business or social profile forward. In this email pitch to brands, we focus on the mutual benefits of collaboration. Check it out below:

Subject line: Brand partnership with (Insert name)
Hi (Name),

I'm a long-time lover of your brand and would love to collaborate with you. So here's a bit about me and why I think a brand partnership could be profitable for us both.

(Insert brand pitch)

You can check out my social profiles and learn about my followers and me. I can provide details of engagement stats, too; just contact me.

If you're interested in chatting further, let's book a call. DM me or email me back here.

Thank you,

James Harris

9. Email pitch for job application

In this email pitch for a job application, we briefly introduce your skills and experience as a lead-in to your CV. The idea here is to demonstrate how you can positively benefit the organization. Here's our email pitch for the job application below:

Subject line: Job application for (Insert position)
Dear (Name),

I'm a highly experienced professional working in similar roles for several years.

(Insert pitch for a job application)

I've attached a copy of my CV in application for the post. Please confirm receipt of this email and provide details on the next steps in the application process.

If you're interested in chatting further, let's book a call. DM me or email me back here.

Yours sincerely,

David Hanes

10 Wholesale email pitch

If you're wondering, how do you write a pitch email to a retailer? Here's a template for you. Getting a retailer to wholesale your products can help accelerate growth and increase turnover. So here's our wholesale email pitch template:

Subject line: We've updated our products! (you'll love them)
Dear Purchasing Manager,

We're a manufacturer of (insert wholesale pitch). We have developed a new product range which we believe would suit your current customer base. 

Our products include:

(Insert products)

I have attached some information on our product range, including prices and delivery times.

We believe we can deliver a cost-effective solution at scale for your customers and would welcome the chance to discuss this with you

Please review the information here and contact me to arrange a call. I'll follow up on this email in two days to answer any questions you may have.

Yours faithfully,

Milana Johnson

11. Guest post email pitch

Getting a guest post published can get you extra traffic and increase website visibility. We've written a detailed guide on how to get a post published, but check out our guest post pitch email template for some more inspiration.

Subject line: We've updated our products! (you'll love them)
Dear Purchasing Manager,

Do your readers know enough about tax for 2022? Our small-business tax specialists can help.

We'd love for you to appear on your site and offer it as an exclusive.

I've attached a sample of the post below. Contact me today if you're interested in publishing the post or want more information on why we're the tax experts that small businesses trust.

Yours faithfully,

Nina Huntington

Email pitch template by Flowrite

Flowrite is an AI writing assistant that turns your instructions into ready-to-send emails and messages, like this:

Our browser extension and web app take care of the email format, capitalization, grammar, spelling, punctuation. In other words you can focus on the message, and Flowrite will take care of the delivery.

We dare to claim that it's the fastest way to improve you email pitches. Our AI template collection features dozens of email templates to help you.


Learning how to write pitch emails is a skill that takes practice and some trial and error. Over time, you'll develop strategies for success that are effective for your audience. The pitch email examples provided here are a basis for your experiments. Use those in combination with the principles outlined above to help power your pitches to access new opportunities. You can also power your email elevator pitch with artificial intelligence to write the best email pitch possible, thanks to Flowrite.

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